ARETE Catalog
ARETE is Burkhart’s new luxury private label equipment line. I was in charge of designing it's first catalog to promote sales and introduce the new line. I made custom line illustrations for each section as a way to fill the space graphically because the product images we received from the manufacturer were not very large. I designed a template for the publication so each section is introduced in the same way with icons to quickly communicate the traits of each piece. This helped cut down on body copy while still providing customers with important selling points.
Year-End Buying Guides
I was responsible for designing the Burkhart Year-End Buying Guides in 2020 and 2022. Both years I was responsible for the cover concept and design.
In 2020, I was production designer of the catalog and in 2022, I worked with a freelancer to fill the interior pages, providing art direction along the way.
Burkhart Reference Catalog
I helped produce Burkhart’s 2020/2021 Reference Catalog. Under the art direction of the Brand Lead, I did the production design work for a majority of the chapters. This piece is over 800 pages and contains thousands of dental products. It is the most important sales tool for the company as they are upgrading their online store experience.